Content! It’s something the entire internet is made of. It is also something which determines a number of things a person does, like, which product to buy? Or, how to fix a light bulb? The marketer and author, Seth Godin says, “Content marketing is the only marketing left.” Here are more reasons why you should consider content marketing for your business:
- It Drives Organic Traffic
People always click on the first few links they see when they type a query on Google or any other search engine. Writing articles and blog posts with relevant keywords increases chances of your company’s website appearing at the top and being opened. This increases the number of people who view your content.
- Makes You Look Like An Expert/ Helper
Companies which provide information regarding their industry are seen as experts regarding the same. Those who offer tips or help are preferred more than companies who give out information only about themselves and their products. This is why a number of fashion bloggers or food stylists get a high number of followers.
- Increases The Number Of Times Your Brand Name Is Viewed
A lot of companies have started giving options to their viewers/ readers to subscribe to their blogs and like or follow their social media pages. By doing this, not only do they give a chance to their followers to stay connected with them, but also, they are able to make their presence felt by having their messages appear in their target audiences feed and email inboxes.
- Turning A Potential Client/ Customer Into An Actual One
Potential clients who keep coming back to your blog posts or social media channels, tend to check more information about your company and the products you sell. Some articles can also inspire them to buy your products. For example, if your company sells various kinds of sauces, you could write a blog post or create a video on how to make a veg. kebab and incorporate your sauce in the recipe.
Of course, creating and implementing a content strategy requires some amount of hard work and dedication. Keep in mind that your content should be of high quality. It should also be such that people keep coming back to it. Remember, people will only read, like and share things they find relevant and interesting.