We all love that one word known as ‘discount.’ It’s a word which has the power to make all kinds of people stop in their tracks. One of the major reasons for people opting for online shopping is the availability of a number of good bargains and discounts (The other reason being convenience).
There are many ways to avail a discount online. While some e- commerce sites use sales from time to time to promote themselves, others show a constantly low price. (Remember seeing the MRP of the product with a slash on it and a ‘new price’ written below or besides it?) Another way of saving money is through cashbacks. To use this method you will have to access an e- commerce website from a cash back site. On booking the product from the retailer, you will receive the product from the online retailer concerned as well as a certain percentage of the amount you paid from the cash back website.
A third way of availing discounts is through coupons. All you have to do is to enter the discount code given in it while purchasing a product online. The discount code generally consists of numbers and alphabets which have to be filled in a box during checkout to avail of the discount. They are also known as e-coupons and work exactly like offline or printed ones. There are many websites which offer such vouchers or e-coupons for online e- commerce websites, thus, giving you access (and discounts) to all kinds of products from groceries and clothes to toys and stationary. There are many coupon sites like CouponDunia, GroupOn, Freeclues, etc.
There are several types of discount codes. There are dollar value discounts which give a reduction of a certain amount. Eg. A reduction of $5 for a specific product on the given MRP. Percentage based discounts are used on a percentage basis. Eg. A 10% discount is given on a product on the MRP specified. There also exists discount codes for free shipping.
After reading all this, are you wondering as to what are the retailers getting out of this? Well, discount offers are used by retailers as a marketing offer to acquire more customers. It is also used sell more products and to keep them from getting old or obsolete and clear stock. What’s more, it is also a way of staying ahead of competition and in turn make profits in the long run (and in some cases, in the short run as well). Thus, discount codes are instrumental in creating not only happy customers but also happy retailers and businesses.
So what are you waiting for? Use a discount code to save money and keep shopping!